Expert music promotion guides, growth strategies, and industry insights from our team of music marketing professionals.

Type "spotify promotion" into Google and you will find hundreds of companies selling the same service: Real streams, organic growth, no bots, guaranteed results…for prices between …
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"How do I get on Spotify playlists" is one question with three answers, and mixing them up is the reason most artists waste their first year.
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Spotify's editorial playlists — the ones carrying the platform's branding, the genre flagship playlists, the mood playlists, New Music Friday, Fresh Finds — are chosen by real peop…
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The metric that every artist checks but few understand is Monthly Listeners. It isn't fans. It isn't plays. It's not a total count.
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A lot of advice on SoundCloud is just advice on Spotify with the names swapped, and it doesn't work for one structural reason: SoundCloud is a social network that also has a music …
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They're putting your song into the Following feed of every user who follows the account that reposted it. That's all the mechanic is.
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If you Google "Spotify playlist promotion" you'll get two entirely separate offerings, worded almost identically. Both talk about playlists. Both talk about real listeners.
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Streams are counted whenever anyone listens to your music for 30 seconds or more. From any source, anywhere.
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Most release plans fail on a date, not on a decision.
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